Marketing Mix for U.S.A car market Chery Cars China Essay - 13

Marketing Mix for U.S.A railroad car market Chery Cars China - Essay Examplecar industry by dint of various aspects of strategic marketing mix. This paper concludes by recommending adaptation marketing mix strategies with specific reference to joint ventures as a key institution strategy for Chery into U.S.A. This paper also recommends overdesign, overtest and overservice of Chery cars as a strategy gain U.S.A. consumers confidence in Chinese products.Chery automobile limited, a Chinese car caller-up founded in the year 1997 has gone through tremendous growth and is today one of the biggest car manufacturing company. The car company currently manufactures minivans, 15 different types of rider cars, as well as commercial vehicles including A5 sedan, V5 crossover and the QQ compact. Cherys annual car productions and sales stand at 900,000 and 800,000 cars respectively (PR, 2014). The companys brands accommodate Eastar, Chery and Tiggo which was latest brand launched in 2013 in chi na.American cultural dimension is dominated by masculinity and individualism and are the important factors driving the U.S. car industry for long time in history. As stated by Ijose (2009 p.4), U.S. car industry is the largest, valuable, and competitive industry of the world posing big flagellum to three domestic manufacturers Ford, GM and Chrysler. The U.S. Car market shares as per 2009 congressional records are GM 22.3%, Ford 15.1%, Chrysler 11.0%, Asian brands 44.6% and German brands 6.5% (Cooney, 2009 p.16).Cherys cars in the unify States are totally a different market and the marketing philosophy is polycentric since U.S. is a unique market for cheese cars. The high numbers of products recalls have served major(ip) blows to Chinese automotive products acceptance in the America. The masculinity and individualism culture of the market calls for geocentric philosophy s an approach to design of Cherys cars for the U.S. market.Lin Zhang acknowledges that No question, the U.S. is t he most