Collaborative Fund-Raising Activit Essay

The Phoenix Homeless Agency (PHA) needs to increase funding to continue funding job counseling to qualifying recipients. While they regularly access traditional contracts and grants, the economy has increased the need for services immensely and required them to look for other sources. The Executive Director and Board of Directors have begun their search by using the internet, other agencies, and community networking. They have decided that there are three options that would yield revenue while also keeping costs under control so that they have money left over for their program; appealing to local government officials, contacting local businesses for donations, and holding a strong public donation campaign. First, by contacting local government officials the agency may access information about funding that is available to community agencies that are not related to federal or state traditional grants and contracts. These may include United Way, connections to people who may wish to donate, grants from large out-of the area businesses and foundations, or city donations to help people find work. They may also employ grant writers who may be able to help organization understand the locating and writing process to achieve better results. Second, local businesses are often feeling the pinch of the economy as hard as individuals. They understand that people need help and will donate products to be sold in exchange for tax donation credit. These donations could either be sold or used within the program; either raising money by their sale or saving the program money, respectively. Ultimately, the people they help may become their future employees and/or consumers; people remember who helped them when they were in dire straights. Auctions, in-kind trade of services, and door-to-door product sales may raise money which can be helpful in the continuation of the program with very little if any cost. Lastly, the option to run a strong donation drive within the community may be quite successful. This agency has been helping the local people for many years and many will wish to see it continue its work. At a time when support may be needed the most, communities tend to rally behind local agencies rather than donate to larger, more nationally-based organizations because they can see the way their money is being spent. Asking people for money is never a pleasant or easy task, but when the option is ceasing to exist, it must be done. Appealing to individuals helps pull the community together and provides much needed assistance to agencies.

An in Depth Study of Marketing Strategies Followed by Marriott International Globally and in India

SYNOPSIS In this essay the author would like to share briefly about what is marketing. What are the four P’s of marketing i. e. the marketing mix? Also discuss the need for marketing in general as well as in the hospitality sector. In this essay the author would concentrate mostly upon the marketing approaches followed in the hospitality industry. Also the essay discusses in detail the marketing strategies adopted by the Marriott International globally and the marketing strategies followed by the J. W. Marriott Mumbai. The essay critiques these strategies and the author offers his insight upon these and what other strategies may be followed to further enhance the hotels performance. Chapter 1: Introduction There are many ways to define what is marketing the better of these definitions are all customer oriented and are based on customer satisfaction. Marketing is the social process by which individuals and groups obtain what they need and want through creating and exchanging products and value with others. – Philip Kotler What the author is trying to say is that marketing is the interaction of the seller with his buyer to make the buyer/consumer purchase the product or service the seller is trying to sell. Anything an entrepreneur does to sell his product or service to his potential customer can be termed as marketing or a part of it. Often people confuse the term ‘marketing’ to mean the same as ‘advertisement or publicity’ thought to some extent this may be true but in reality advertisement and publicity are small aspect of marketing. Marketing today is not just advertising ones product or service it is the process of building ones brand. Marketing is basically ones strategy for allocating their resources such as time and money in order to achieve ones objectives although no marketing strategy shall work for you as long as one identifies their potential customers and targets them. The consumers that need your product or service shall purchase them any way but what marketing does is it makes these potential customers aware of the products or services that you are providing. Hence marketing is vital for any and every establishment as it is the key element in improving sales and hence increasing profitability. Often it may happen so that you are offering a better product or services but due to lack of appropriate marketing strategy your competition may steel away your potential customer. Thus this brings us to why is marketing so important for each organization. Marketing is a large topic covering a range of aspects such as public relations, advertising, sales, and promotions. A few years back the common belief in organizations was that the employees in the marketing division were drawing large salaries for no work that they did, organizations believed that marketing was a process that was simple and could be done by anyone. This thought process may still be seen in some firms but today most organizations recognise the importance of marketing. In today’s competitive market were every organization offers a superior product, service or a combination of both it is only the marketing strategy the organization adopts that gives it the edge over their competition. In the given market scenario where consumers are educated and well aware one can not expect to sell an inferior product to their consumers they may succeed at first but that is where the organization shall start loosing their brand value and shall not be able to retain their customers hence in the long run it shall still be a loss. But taking an opposite situation where the establishment is offering a superior product or service at a competitive rate but employees little or no marketing strategies shall have even lower sale and hence lower profitability. So to succeed a mix of quality and its publicity is necessary so that the establishment’s potential consumers are aware of what the organization has to offer. With apt marketing strategies an organization can build a brad name for itself so people shall recognise the name whenever they see it. In such a case it may often happen that a newer establishment say ‘X’ offering the same product at a lower price may not be able to steel the original establishments customers as they will recognise the brand and were perceive that the product or service offered here is superior to a brand such as ‘X’ they have never heard of. Such is the importance of marketing it does not only help take to product to its consumers it helps retain those customers. Marketing helps the firm in understanding what their customers expect from the organization, with this knowledge it helps fulfil any other needs the customers may have from the organization which is beneficial to the organization on many levels. Micro and Macro Marketing Largely speaking, micro marketing is concept that deals with introduction or familiarization of given product to its most suitable segment which is its group of potential consumers. In Micro marketing, the objective is to craft or establish the most useful way to persuade individuals or a group of people to give a higher consideration to your designated product over the potential competitors. Micro marketing’s final goal of sales is which may be achieved by following a sequence of steps that are determining the customer and product relations, implementation, segmentation and by measuring of results. Other than this, there are many various ways and different modes to market to ones consumer which include branding, word of mouth, placement of product, and many other such ways. With the current technological advancement greater opportunities have been made available with the help of computers, the internet, by sending emails, text messaging, pod casting, interactive advertising and P2P networks. These new methods have nearly replaced all the old approaches such as print marketing. Take for example, today news papers and magazines are increasing relying on online marketing over the traditional methodology. The terms, macro marketing refers to a much broader point of economic contact amongst larger business entities. Macro marketing is the umbrella term for volution of inter and intra actions that sway larger entities such as global markets in Asia and U. S. to interact in terms of private business. Although one may propose that macro marketing is an idea which is built on micro marketing, one can assume the reverse impact as well. It is obvious that small building blocks of global economy which is micro marketing will have an effect on the larger picture or say the larger building blocks such as macro marketing may have an influence the micro marketing by altering the very dynamics of markets, demands, and many similar factors. By this we can say that the two concepts are inter-dependent. The interaction between macro and micro marketing is what determines the outcome of marketing efforts. Chapter 2: Content In this document the author would like to about the importance of marketing in the hospitality industry. Marketing is necessary in the hospitality industry for both profit and the welfare of the industry. Marketing helps in improving room occupancy and number of covers as primarily it brings in more customers. Other than this how it affects the welfare of the organization is by giving the organization the knowledge they need to bring their product and services up to their customers requirements this helps in customer satisfaction hence ensuring the guests return stay or visit for a meal apart from this it helps in brand building for the organization as the best publicity is one that spreads by word of mouth and it is only a deeply satisfied guest that goes out and praises the hotel he/she stayed at. Marketing is not just a set of skills or techniques that may be used to enhance satisfaction for many organizations it may represent the very way of doing business. Marketing is not just outside the hotel employees need to market what they have to offer to the guests that are staying with them as well. What the hotel has to offer must be made aware to the guests staying at the hotel this is not only to help increase revenues but it also assist in improving guest satisfaction. To plan a marketing strategy a number of decisions must be taken first some of which are, firstly the head of the marketing department must sit with the other HOD’s including the corporate heads and get an understanding of what are the objectives they plan to obtain from it other than this putting together the objectives of marketing in general budget allotted to the same must also be decided. Before planning a marketing strategy the marketing employees must know their property well, they must have complete knowledge of the prime prospects the property has to offer and their competitors. To start with they must set up realistic objectives that can be achieved easily and then begin formulating their marketing plan. A marketing strategy must be disciplined where in all the decisions that lead to production are in a sequence with a sound strategic plan. The marketing plan must be achievement oriented but at the same time it must be flexible so it is applicable to all the departments of the hotel and should be adjustable if required to increase effectiveness. To achieve a marketing plan that can fulfil these requirements one may use the four factors of the ‘marketing mix’. Marketing Mix’ is one of the most popular terms in marketing it is also known as the four P’s of marketing as it is based on four main factors that are product, place, price and promotion. The four P’s are parameter that a manager can use to control the marketing environment so as to obtain positive results from the target market. Neil Borden in 1953, in his American M arketing Association presidential address, took the idea of ‘James Culliton’ (1948) one step further and the term â€Å"marketing-mix† was coined. After which a prominent marketer by the name E. Jerome McCarthy, proposed a four P’s classification in 1960, which has seen wide use ever since. The author would like to elaborate what are these four P’s and their importance in establishing an efficient marketing plan. †¢Product – an object or service that is produced on large scales with set volumes taking in to account a market study that helps decide this volume of production. †¢Place – represents the place the object or service may be purchased. In the case of an object it may also refer to the modes of distribution of the object to the target market. Even for certain services this may apply such as outdoor catering but in the case of the hotel industry this may often not be possible so it applies more only to the location only. Although the channels through which it may be promoted may remain the same. †¢Price – would represent the price a customer must pay to purchase the object or use the service. The price is determined different factors such as the costs involved, the competitor’s price but most importantly what is the perceived value for the product or service for your target market. Promotion – is basically the communication a marketer would use to promote his/her product or service in the market this may be of any sort such as advertising word of mouth or through public relations. Advertising is any kind of communication that has to be paid for such as on the television or the radio, etc. where as public relation is where the firm does not pay directly it is in the form of endorsements, sponsorshi p deals, trade fairs and exhibitions. Largely defined, optimizing the marketing mix is the key duty of marketing. Offering a product or service with the appropriate mixture of the four P’s marketers can enhance their results and marketing effectiveness. Making a small change in the marketing mix is considered to be a tactical change and a large change in the four P’s is considered strategic. The author would talk about the marketing strategies adopted by the J. W. Marriott Mumbai also a brief about the Marriott International in India and globally. In order to do this the author would first talk about Marriott International first so we have an idea as to why these marketing strategies may have been adopted. Marriott International, Inc. is a global operative and franchisor of a broad assortment of hotels and associated lodging facilities. Its world renowned â€Å"Spirit to Serve† company culture, customer focus and employee-centred practices have led to the company being called the most admired in its industry (Fortune Magazine). Marriott International’s legacy can be traced back to founder J. Willard Marriott's experiences as a Mormon missionary who later started operating a root beer stand. He and his wife, Alice, opened the stand in Washington, D. C. , in 1927. From there to now where the Key Bridge Marriott in Arlington, Virginia that is Marriott International’s longest operating hotel, and will celebrate its 50th anniversary in 2009. This goes to show that Marriott has come a long way. Their son and current Chairman and Chief Executive Officer, J. W. (Bill) Marriott, Jr. has led the company to spectacular worldwide growth. Today, Marriott International has over 3,200 hotels and lodging properties located in the United States and in 66 other countries and territories. 1927: J. Willard Marriott got married to Alice Sheets in Salt Lake City, Utah, and moved to Washington DC with his new bride. That spring, J. Willard and Alice opened a nine-stool Root Beer stand, which they later call â€Å"The Hot Shoppe. † Winter 1927/1928: Hot Mexican food items are added to the menu at the â€Å"The Hot Shoppe† 1929: The Hot Shoppe Inc. , officially incorporated, invents curb service. 1934: Hot Shoppe expands to Baltimore, Maryland. 1937: They began airline catering begins at Hoover. This division was named â€Å"In-Flite Catering† and served to the Capital, Eastern, and American Airlines. 1939: Marriott landed their first ever food-service management contract with the U. S. Treasury. During World War II, The Hot Shoppe’s feed thousands of workers who moved to the nation's capital to work for the defence industry. 1945: The 1st Hot Shoppe’s cafeteria was established at McLean Gardens, Washington DC. Hot Shoppe’s also landed their first government feeding contract. In-Flite got their first airport terminal food-service contract at Miami International Airport. 1953: Marriott stock became public at $10. 25/share and sold out in two hours. 1955: Marriott Food Service got their first institutional and school feeding contracts at Children's Hospital and American University. Marriott's Highway Division opened several Hot Shoppe’s on the New Jersey turnpike. 1957: Marriott opened their 1st hotel, a 365-room property by the name ‘Twin Bridges Motor Hotel’ in Arlington, Virginia. 1964: J. W. Marriott, Jr. , was named President. 1965: Marriott Foundation was established. 1967: Corporate name is changed from Hot Shoppe’s Inc. , to Marriott Corporation. The company opened their Fairfield Farm Kitchens, a food production and purchasing facility in Beaver Heights, Maryland. In-Flite opened a facility in Venezuela; Marriott acquires Camelback Inn, its first resort property, and bought over Bob's Big Boy Restaurants. 969: Marriott's 1st international hotel opens in Acapulco, Mexico. 1972: J. W. Marriott, Jr. , was named CEO. 1973: The Company obtained their first hotel-management contracts. 1975: Marriott opened their 1st European hotel in Amsterdam, Holland. 1976: The Company opened two theme parks, both called â€Å"Great America,â₠¬  that were located in Santa Clara, California, and Gurnee, Illinois respectively. 1977: The Company celebrated their 50th anniversary and the sales toped $1 billion. 1979: A new corporate headquarter was built in Bethesda, Maryland. 1981: Opened their 100th hotel in Hawaii. 982: The Company acquired Host International, Inc. 1982: Marriott acquired Gino's and converted it to Roy Rogers. 1983: 1st Courtyard hotel was inaugurated. 1984: Marriott entered the vacation, time-share and senior-living markets. 1985: J. Willard Marriott, Sr. , passed away. Marriott Distribution Centre opened in Savage, Maryland. 1987: Marriott acquired Residence Inn Company and entered the lower-moderate lodging segment with Fairfield Inn. 1989: 500th hotel was inaugurated in Warsaw, Poland Bridges. Marriott also started a Foundation for People with Disabilities. 990: Pathways to Independence: which was Marriott's Welfare to Work Program was established. 1993: The Company split into two Marriott Internatio nal and Host Marriott Corporation. 1995: Marriott acquired the Ritz-Carlton Hotel Company, LLC. 1997: Marriott acquired the Renaissance Hotel Group and introduces brands such as TownePlace Suites, Marriott Executive Residences and Fairfield Suites brands. 1998: Marriott opened their 1,500th hotel. Sales reached $8 billion. Sodexho Alliance acquired Marriott's food-service and facilities-management businesses. Marriott acquired 98% of the Ritz-Carlton Hotel Company, LLC. 1999: Marriott acquired the ExecuStay corporate housing company. 2000: The 2,000th Marriott property opened in Tampa, Florida. 2002: Marriott celebrated their 75th anniversary. The company now had over 2,300 hotels, 156 Senior Living Services Communities with over 200000 associates, and were operational in 63 countries and territories with annual sales of over $20 billion. 2002: Marriott announced the sale of its Senior Living Services Communities and the Marriott Distribution Services. 002: Marriott opened its 500th extended-stay hotel, which comprised of a total of 400 Residence Inns and 100 TownePlace Suites. 2002: Fairfield Inn opened their 500th hotel in Rogers, Arkansas. 2002: Marriott opened their 2,500th hotel worldwide, with the completion of the 950-room JW Marriott Desert Ridge Resort & Spa that was located in Phoenix, Arizona. 2002: Marriott had increased its North American market share to 8% total. 2003: Marri ott revenue totalled up to $9 billion in 2003 and in $476 million as gross profits. Marriott added over 31,000 rooms and timeshare units in the year 2003, bringing the global system to 2,718 hotels and timeshare units which made up for the unbelievable 490,564 rooms that Marriott now had globally. 2003: Marriott completed the sale of their Senior Living Service Communities and the Marriott Distribution Services. 2003: Marriott Courtyard opened their 500th hotel in Minneapolis Downtown and SpringHill Suites opened their 100th hotel in Dallas-Addison, Texas 2004: Ramada International opened their 200th hotel in Amsterdam. Marriott revenues totalled to a sum of $10 billion in 2004 and $594 million as net profit. 500,000th room opened in London, located at the West India Quay Marriott Hotel in Canary Wharf district of London. 2004: Marriott Rewards welcomed their 20,000,000th member. Marriott Vacation Club International celebrated their 20th anniversary. 2005: Marriott announced the sale of Ramada International hotels. Marriott and Whitbread completed the transaction, forming a 50/50 joint venture to got hold of Whitbread's portfolio of 46 franchised Marriott and Renaissance hotels of more than 8,000 rooms. As element of the joint venture agreement, Marriott took over running of the hotels, and the joint venture intended to sell them to new owners subject to long term Marriott management agreements. In 2007, Marriott celebrated two significant milestones in Marriott's history. The first was the 80th anniversary of our founding and the second was 50th anniversary of their entry into the hotel business. The 80 year old heritage of innovation and spirit to serve, Bill Marriott launched a blog in January that was called Marriott on the Move. On January 8th 2007 Marriott. om set a record by generating more than 55,000 reservations in one day, posting a record 55,109 reservations that generated over $17 million in gross revenue. Starting from February, restaurants in more than 2,300 Marriott hotels all through the U. S. and Canada no longer used partially-hydrogenated oils which were a primary source of Tran’s fats, this culmination of an eight-year effort. Marriott is honoured with 20 07 ENERGY STAR Sustained Excellence Award from U. S. Environmental Protection Agency. The company is well on its way to meet its goal to reduce greenhouse gases by 6% per guest room by 2010. The J. W. Marriott Mumbai is the only hotel of the brand ‘J. W. Marriott’ in India. The J. W. Marriott Mumbai is located in a fashionable and up-market Juhu area . It overlooks the scenic waters of the Arabian Sea, J. W. Marriott Mumbai is the preferred hotspot of Bollywood celebrities and stars. This world class resort style hotel is merely 20 minutes from the domestic and the international airports and is in close proximity to most of Mumbai's major business parks. The Hotel is home to the only one of its kind spa in Mumbai called ‘The Quan Spa’ and the stylish nightclub ‘Enigma’. At the J. W. Marriott Mumbai they have world class Food and Beverage offerings, the Hotel houses some of India’s restaurants that specialise in Italian, Thai, Teppanyaki and Indian cuisines respectively. As Mumbai is the Financial Capital of India so the hotel had plenty of business travellers but due to its location and the hotel being celebrity hotspot leisure travellers preferred to stay at the Marriott over the other properties in Mumbai. The J. W. Marriott Mumbai is a 355 room property spread over five floors. It has 9 meeting rooms and a total of over 16500 sq. t in meeting space. S. W. O. T. Analysis of the J. W. Marriott Mumbai Strengths – †¢Location (Place) – Built in Mumbai the financial capital on India in the celebrity strewn locality of Juhu. It is located on the beach with a beautiful view of the Arabian Sea a luxury business hotel that offers even its business travellers the feel of living in a resort. †¢Ease of Access – it is just 20 minutes away from both the domestic and the international airports and is closely located to the business parks in the city. †¢Food and Beverage outlets – the J. W. Marriott Mumbai has three world class speciality restaurants Indian, Italian and oriental cuisines respectively along with this they have a 24 hour multi cuisine coffee shop, a cake shop, a formal bar at the lobby level and a nightclub. All together the hotel ensure that a guest staying with the Marriott shall never find the need to go outside the hotel for any of their Food and beverage needs. †¢Brand – the J. W. Marriott is one of the highest recognised brands under Marriot International there are only 40 around the world and only the one in India so making it exclusive. It is a brand that is looked up to globally hence for someone that has never been to Mumbai even shall book here looking at the brand alone. †¢Service – the Marriott around the world is renowned for their culture ‘Sprit to Serve’. This goes to show that the service at the J. W. Marriott Mumbai was exceptional and always ensured that their customers were more than just satisfied with their stay. †¢The hotel has nine meeting rooms, fast internet access in the rooms as well as in all the public areas in the hotel along with any other services a business traveller may need made available at the push of a button. The J. W. Marriott houses a one of a kind ‘Quan Spa’ and other recreational facilities such as a pool overlooking the sea along with a salt water pool yoga sessions held daily. Weaknesses – †¢The J. W. Marriott Mumbai was built a quite some time back it came into operation a few years after it was completely furnished so even thought the hotel has been renovated a few times it still require a major up gradation in its interiors especially the bathrooms fixtures. Though its location is in a popular area that is strewn with celebrities it is still located in the suburb hence the niche business cliental that has work in south Mumbai usually do not prefer to stay here. †¢As the Marriott has a mix of both business and well leisure travellers it can not concentrate on either type of the cliental completely and often cannot market the hotel appropriately. Opportunities – †¢The J. W. Marriott Mumbai would increase customer satisfaction considerably by refurbishing the rooms and bathrooms. Competitive pricing would help increasing the hotel business. †¢It is the only hotel of its standard in the vicinity. Threats – †¢There is traffic congestion upon the road right outside the Marriott during rush hour which makes it hard to get in or out of the hotel even. †¢The hotel has s ecurity threats as it is right on the beach. The author would now talk about the marketing strategies adopted by the J. W. Marriott Mumbai. Guest loyalty programs – Marriott rewards programs is loyalty program, where when a guest spends 1000 dollar and earns 10 points or 2 miles Guest after collection certain amount of points can redeem them with free stay at any of Marriott property. Other than the obvious where this helps in enhancing guest satisfaction. This helps the company by getting loyalty from guest and it also ensures that the guest stays only in Marriott properties world wide. Guests get to different level after spending certain nights and the rewards increase as the level increase. The various levels are as follows base level that is the entry level above this is the silver level where the guest a 72 hr prior reservation the then there is the gold level where the guest gets a 48 hr prior reservation two way transfer lounge access and so on to platinum and platinum premium where the guests get reservations 24 hours prior all the other advantages along with P6 amenities. Along with this the guests get points for every purchase and discounts at the food and beverage outlets as well as at the spa. Corporate rates – special rates offered to corporate houses or companies judging by the business they will bring in the future. Package rates – special rates for guests taking an all meals inclusive plan or even for a single meal. Group rate – a special rate for a group staying with the hotel as they bring in volume sales. Online marketing, advertising online for the hotel and what they have to offer. Regional offers – special regional offers that the hotel may offer during the time of need such as a slack period. By advertising on the hotel cars to increase awareness in the target market. By improving performance of the new employees and to improve their talent and motivating them so they in turn will help increase guest satisfaction. These are the marketing strategies that are followed globally and at the J. W. Marriott Mumbai. Chapter 3: Critique Although the J. W. Marriott Mumbai offers numerous promotional offers to its customers as part of its marketing strategies but there are still some shortcomings at that the author would like to elaborate on. Firstly the J. W. Marriott targets both leisure travellers as well as business travellers hence its marketing strategies are mixed and do not completely target either of the markets. Hence they loose out customers in both these sectors the business travellers may prefer to stay at the business hotels in South Mumbai and the leisure may prefer to stay at the resort hotels located at Mud Island as these hotels not only offer better holiday packages but are also more cost effective. Guest loyalty programs today are very common every hotel chain offers their own loyalty program hence there is nothing unique about these programs any more and they fail to draw customers so marketers today say that running these loyalty programmes is not cost efficient anymore. The author would like to suggest as to what marketing strategies according to him the J. W. Marriott Mumbai must practise in order to perform better. To start with at the Marriott they must devise separate packages for leisure travellers and for business travellers this way not only does the hotel have larger number of targeted clients but by targeting them separately the hotel can identify their needs separately and increase customer satisfaction by this considerably, it shall also assist in improving guest satisfaction considerably. The hotel must capitalise on their view and promote it on the basis of that. As all the hotels shall offer the same services but the advantage they have here at the Marriott is that they can offer the guest he/she may not get anywhere else in Mumbai. The hotel can also promote the hotel as a celebrity hub this may help increase the accommodation as leisure travellers may like to know that they are staying at a hip location percentage but will drastically the number of covers and the spa and other such recreational activities usage by the locals. The hotel is located very close to both the domestic as well as the international airports hence providing an ideal stay for guest that are on a tight schedule and have no time to waste in travel. The marketers at the Marriott can devise a marketing strategy around this as well. The J. W. Marriott has some of the finest restaurants in the city it also houses one of the most popular night clubs in the city so this may be used to attract leisure travellers. Chapter 4: Conclusion In the document above the author stated the marketing approaches that Marriott uses globally and in their Mumbai property. The author then offered his insight on these approaches and offered a few other approaches that the hotel may adapt to in order to perform better. But we must take into account that even though flawed or cost ineffective some marketing strategies such guest loyalty programs may not be discontinued as firstly the guests that are already using these programs shall be deeply dissatisfied other that this since most hotel chains today are offering these programs the guests today expect to get such offers and may not choose to stay with the hotel if such are not in place. So though not having these programs may be profitably in the beginning but a global brand like Marriott cannot afford to loose out on customers on a long term basis at such a small price. What the author would like to conclude by saying so is that not much may be done about the marketing strategies globally but a marketing division in each hotel must be present that shall have decision making authority so as to implement regional marketing strategies based on the four P’s of the marketing mix or even out side them to ensure that the hotels performance is enhanced. Bibliography Books †¢Effective Marketing, Alan H. Anderson and Thelma Dobson †¢The Great Marketing Turnaround, Stan Rapp and Tom Collins †¢Marketing-Led Strategic Change, Nigel Piercy †¢Marketing Management (2005) , Prentice Hall Kotler Philip, Keller Lane Web Pages †¢www. blog. marketo. com/blog/2007/01/why_you_need_ma. html †¢www. marriott. com †¢www. CitizenBase. org †¢www. marketing. about. com †¢www. themarketingmentor. com †¢www. marketmyproducts. com

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Tax and Ethics - Essay Example Companies are required to keep absolute and precise records of their accounting and other business transactions details that may be required in court as evidence against tax case. Businesses are required to obtain adequate information and competent advice concerning the tax assessment. Companies’ are then required to file their tax returns properly on the specific dates to ensure tax compliancy to avoid heavy penalties and interests because of non-compliance. Companies must ensure that they enroll for corporation tax online services and choose suitable software to use. Both resident and nonresident companies liable for corporation tax must ensure filing an online company tax return. Companies must ensure that all the deductions are deducted from their taxable amounts before submitting their returns and that all the tax reliefs, losses and allowances are accounted for. In addition, companies must ensure that all the statutory deductions such as PAYE are accounted for before sub mitting their returns. All the penalties and interests have to be incorporated in the tax returns’ computation by the companies. Companies may as well challenge tax assessments in court or tribunals. The companies may assign a tax specialist to deal with their tax matters. Companies should contact corporation tax office in case there is any legal reason for not filling the corporation tax returns such as winding up order. A company must authorize in writing to use an accountant on their behalf. The role of professionals in the tax system is very important in the tax system since companies and businesses depend on them for advice. Tax experts may advice the company on the information concerning corporation tax compliance and VAT, tax efficiency and mitigation. The tax professionals, having been employed by the companies, are required to register their companies on the corporation tax online services whether the companies are residents or non-residents. Tax experts compute all the taxable amounts of the corporation on behalf of the business. The tax experts will compute individual accounts for the subsidiary companies and consolidated accounts for the parent companies that do business in UK. Moreover, the experts may compute their client’s oversees companies that were incorporated in UK. Tax experts, while computing their client’s taxable income, must ensure that all the allowances, deductions, and reliefs are accounted for. Tax professionals may also advice the companies on the important documents to be kept by the companies for tax purposes. A tax expert may be liable if their clients fail to file their returns on time or under calculated taxable income based on the expert’s advice. The government pays extremely pivotal role in addressing the tax issues. The tax authority gathers tax from the corporations and persons. The government must ensure that it taxes all the taxable individuals and companies without bias. Government forms po licies with the intention of ensuring unbiased sharing of the tax weight. The administration must make certain implementation of all the policies made. Government should put heavy penalties and interests to companies that break the tax laws by setting examples to other businesses hence discouraging tax evasion. In addition, the government shall set reliefs and allowable items hence minimizing tax burden among the companies. The government must ensure very high level of tax compliancy by the companies and

National System of Employment Relations Essay Example | Topics and Well Written Essays - 2250 words

National System of Employment Relations - Essay Example Thus employers are subject to a framework of rules and regulations that seek to ensure the obligations of employers to employees. However the recent developments in the sphere of employment relationship have demonstrated that a number of new factors have forced both employers and employees to mutually agree on certain non-extant or poorly defined rules and regulations (Kelly, 1998). For instance when the labor law is ambiguous the employment relationship becomes much more individualistic. In other words when an employment relationship does not exist it is almost impossible to define the legal outcomes such as rights and obligations of the relationship. In such a situation the employer and the employee might develop a vague and individualistic employment relationship (Lindio-McGovern, 2003). The same applies to triangular employment relationship in which the employee might sign the employment contract with the agency rather than with the end-user. In such a situation the employment relationship might become too individualistic. The same principle can be applied to the disguised employment relationship in which the employee is treated by the employer as a non-employee without the rights provided by law and therefore minus the legal obligations cast on the latter by labor legislation (Lee, 1996). In other words it is an individual arrangement between the employer and the employee. Globalization a... The theoretical constructs on globalization have been varied and complex. This diversity has injected a considerable amount of controversy and conjecture into the current discourse on the subject though. While the underlying theoretical constructs basically refer to such parallel concepts as international free trade and financial movements there are other related concepts too. Thus it must be noted globalization has reduced the importance of employee relations in the context of global environment (Kaufman, 2004). The legal relationship between the employer and the employee defines the very essence of the employment relationship. However it has been pointed out by critics that the existing labor legislation and social security provisions do not adequately cover up the requirements of employees. In fact the employment relationship has become more or less an individual arrangement devoid of universal contractual obligations as found in International Labor Organization's (ILO) documents (www.ilo.org). This phenomenon has acquired a new dimension under different disguises and ruses adopted by employers and imposed on unsuspecting employees. The former tends to arrange an individualistic relationship with the latter on the basis of immediate benefits of employment while the latter agrees more or less due to personal compulsions.Employment relationship ensures the availability of a number of rights and obligations to the employee and imposes some obligations on the employer. In the same manner it i mposes some obligations on the employee and grants a right to the employer to obtain the service of labor of the employee.

Discussion problem for legal claim Article Example | Topics and Well Written Essays - 250 words

Discussion problem for legal claim - Article Example The school custodian is also to be sued of warping the school rules and regulations and accepting the bribe promise. Accepting the bribe promise meant that he was not much concerned of the aftermath of such an action but so long as he or she achieved got the promise. The school principal in this case was to be sued of negligence. He actually new what was going on though was not much concerned as he wanted his school to win the competition. In these cases, each and every defendant would come up with their own statements just to evade the case. The school principal in this case would claim that he did have an idea what was going on as he was not informed of such an action. This is possible because the custodian and the head coach assumed that the principal knew nothing and was therefore green about the issue. The custodian in this case would also claim that the head coach bribed him while the head coach would deny and post a claim of negligence on the side of the school custodian for leaving the room open. Though the claims are there for the defensive purposes, they are all involved in this case and are to be held responsible. Not to forget is that Terry was also wrong as he went against the instructions they were given by the head coach though not recognized by the

Physician Assisted Suicide Should Be Legalized Essay

Physician Assisted Suicide Should Be Legalized - Essay Example Under such circumstances, some of these patients would decide to die rather than continue to live under these conditions. At this stage, in order to ease their ongoing pain, few of the patients request assistance from their physicians (Blank & Bonnicksen, 1994). The patients who ask for such favours do not fall into simple diagnostic categories. The spectrum of patients who has been asking for this favour is very wide and the range of physicians’ response is equivalent to nothing when compared. Yet each request can be compelling and their ongoing life is miserable. Few of the examples include a person who is suffering from AIDS from eight years and as a result, has lost his sight and also losing his memory; a mother with seven children suffering from ovarian cancer, who can no longer eat and has bedsores on her abdomen (Blank, Bonnicksen, 1994). These are the sort of cases for which the physician assisted suicide must become legal. Supportive argument Physician assisted suicid e is part of Euthanasia. In 1985, the Dutch Government Commission has defined this as the deliberate act in which the patient’s life is terminated on the request of the patient by a physician. The same government defines physician-assisted suicide as the act in which the patient takes the lethal drugs her or himself. According to the Oregon Death with Dignity Act 1994, physician-assisted suicide is defined as â€Å"the prescription of a lethal dose of medication for a person with a terminal illness (Dees, Dassen, Dekkers & Weel, 2010). In 1994, the state of Oregon, USA, has legalized the physician-assisted suicide. In this year, 0.12 % of the annual death rate was recorded by this process. In Belgium, when physician-assisted suicide was legalized in 2002, 0.3 % of the annual deaths were labelled under its title (Lachman, 2010). The above discussed statistics show that physician assisted suicide has not affected the overall death rate of the states. It can also be concluded t hat the process was used only in the dire situation for deserving patients. Other than this, in Physician Assisted suicide: Compassionate Liberation or Murder, Lachman (2010) states that the legalization of assisted death has shown significant improvements in the level of communication between the patient and the physicians and in palliative care training for the physicians. In order to reduce the influence of assisted suicide in the wrong direction, certain implications can be used such as raising the retirement age; this will help the older people to remain active for a longer period of time. This will also help the older people to continue with their contribution to the society and a fewer number of people will suffer from the long period of decline before death. Other than this, a considerable time must be given to the patient between the oral and the written request. In case, it is seen that the patient can turn down his request by the help of psychological counselling, it must be provided to him/her. Most importantly, the patient who is opting for physician assisted suicide must be the resident of the state. Any case from outside the state must not be catered. Due to such implications, it will be made sure that the suicide assistance is given only to the deserving patients. Counter argument At first, assisted suicide seems to be a

Management Concepts in Hospitals Assignment Example | Topics and Well Written Essays - 750 words

Management Concepts in Hospitals - Assignment Example The efforts were towards advertising in the native languages and also developing simple 'guide to hospital' pamphlets in native languages. Childbirth classes were given in native languages. Extensive media advertisement was done too. The idea was to make it family-centered care. Multilingual physicians and nurses were catering the patients. This was enhanced by presentable looks of the hospital characterized by a large state of the art labor rooms and postpartum rooms with Jacuzzis and rooms for family members. The market orientation of an organization is directly related to overall business performance, employee commitment, and esprit de corps. The above quality improvement measures turned out to be a good business strategy too. The marketing presence was further enhanced by creating a new maternity services 'brand' for the hospital-the graphic image of infant footprint. The hospital further stated its presence loudly through aggressive advertisement. 1. Focus on the customer -serving majorly in the native language, advertising in native languages, organizing cultural shows for the ethnic population and in general making the people feel at home for the stressful event of childbirth to take place. 3. 2. Extensive research into the ethnic ways and this followed by aggressive promotional activities in culturally acquainted [to the ethnic populaces] ways. 3. More presentable looks and adoption of hospital services 'brand'-the infant footprint-all this made the community hospital more professional in outlook. Lager labor rooms and post-partum rooms with Jacuzzis were a similar step.   As the overall marketing orientation is related to staff motivation, the work standards were bound to improve with more number of satisfied customers. The staff's esprit de corps is directly related to the success of the organizational behavior[Knights and Willmott, 67]. Thus better business would've been a catalyst for better work again. While the hospital's overall rapport with the general public improved with the improved reputation the staff and administration produced better results.  

Moral Philosophy Essay Example | Topics and Well Written Essays - 2500 words

Moral Philosophy - Essay Example In history, one can view applied ethics through the decisions of governments as they were influenced due to the religious mores of their time. On a more general level, which deals with history—the Ottoman Empire, which used to span the globe—effected the territories it owned with its prevailing religion. Constantinople, at the end of his life, professed the Christian faith. However, the name of the city Constantinople was later changed to Istanbul after the geopolitically-defined, mainly Muslim, country of Turkey came into prominence. Applied ethics can be seen all over the world, not to mention a lack of application of ethics in world history. For example, when Hernan Cortes and his men came to Mexico, the land of the Aztecs—to hoard gold and other valuables—the Aztecs thought this was fulfilling a prophecy that their great leader would come from far away. Instead of admitting that Cortes was not the leader he was who they thought, Cortes took advantage o f the fact that the Aztecs thought he was a holy figure, and consequentially took the wealth of the Aztecs, his men raping their women and killing a lot of people, including roasting the Aztec leader Cuauhtemoc over a fire pit and pouring boiling oil over his feet. The point is, types of domination like this went on all over the world. Christopher Columbus never indeed â€Å"found† the New World, but he found plenty of island natives in the Caribbean whose peaceful lives he ruined by the ruthless plundering of himself and his men. There is evidence of all of these types of cruel inhumanity present in all of history—and it is not just limited to the Europeans, although they were a major cause for discontent the world over. If one thinks about it, in world history—the British Empire once spanned a majority of the globe. The French and the Dutch also had colonialized several countries in Africa, Asia, and the Americas. Due to these white peoples taking over indigen ous nations’ peoples and forcing their values, religion, language, and culture upon them—they were forced to either change or die. So, these people adapted. More about evolution and ethics will also be discussed in the last section of this piece. III. MoralityMorality became politically-correct (or ‘PC') after the civil rights movement in the ‘60s in the United States, because it meant that any kind of oppressed people (not just Blacks) could basically rise up and say that they weren't going to take being discriminated against anymore. Of course, this has led to postmodernist thinking, that everyone is equal and everyone's perspective has to be right because no one is wrong; we all worship the same God even though some of us may not call God God, nor does everyone

What are the most significant factors affecting Foreign Direct Essay

What are the most significant factors affecting Foreign Direct Investment in China - Essay Example China has been a major FDI attraction since it experimented in 1980 and opened up to foreign investment is a few coastal cities and specialized industry parks and economic zones. Since the initial admittance of the first foreign enterprise into China in the early 1980s, the accumulated FDI inflows have reached and outstanding $ 1160.11Billion as of December 2011 . In the early 1992 when Deng was touring in the southern region of china, the quantity of FDI inflows made China become the world’s largest recipient of FDI among the developing nations and the second largest worldwide with the United States taking the lead although China was the leading recipient of FDI worldwide in the year 2002. This move has increased China’s overall economic reforms thus making China more integrated into the world economy which continues to promote the confidence of more foreign investors to attract even more FDI inflows towards China. As the reforms and changes of China’s economic structure have been induced by the large amounts of FDI inflows the evidence is exhibited by the significant changes of comparative advantage in it trade which is continuously increasing in terms of technology intensive, labour intensive and capital intensive productions. As a result, the factor bequest of China has even much stronger complementariness with the world meaning that even more factors influencing FDI in china are increasingly immerging and growing stronger over time (Sheng-xian and Hua 2012). China’s rise into its current position was mainly driven by the foreign direct investors who flocked into the country when it adopted the openness policy to allow FDI inflows into the country and has continued to grow due to its efforts in promoting FDI inflows (Sheng-xian and Hua 2012). This paper covers the most significant factors influencing FDI inflows into China while answering the questions why

Placement Paper Essay Example for Free

Placement Paper Essay The placement in focus is a group of 15 – 19 year-old individuals who have been excluded from mainstream education due to behavioral problems. These problems can be generalized according to the description made by the American Psychological Association (2000) of oppositional defiant disorder or ODD as â€Å"a recurrent pattern of negativistic, defiant, disobedient, and hostile behavior toward authority figures. † Based on the theory developed in APA (2000), individuals who suffer from ODD find much difficulty in being able to operate effectively in a traditional learning environment. This falls in line with my findings on the social and personal development needs of young people in the placement. There were various areas identified where the individuals in the placement needed to develop. On a social level, the individuals need to develop forging less antagonistic relationships with one another. What was perceived throughout the work period of the individuals was that antagonistic factions have bee built up. These factions generally tended to have a racial characteristic, with those with the same racial traits (such as the Blacks or the Latinos), finding it reasonable to stay with one another. While this cliquing activity is normal amongst teenagers, what is not normal is the amount of antagonism that one clique gives to another. Another problem is that there are a few people who are left out by all of the cliques, and these people are the ones who are picked on most of the time. Being defenseless, these people have no choice but to take the psychological, and occasionally physical battery thrown at them by other members of the placement group. Towards solving this difficulty, there are several social areas within the members of the group that need to be developed. First is their sense of security. What is obvious is that many of the placement members are using membership to a clique as a way to have a group that would defend them when they are antagonized against. What should be developed in them is the idea that they do not need a clique to defend them against antagonism because the placement group is not a hostile environment but rather an environment for cooperative and mutual learning. If the members of the placement realize this, the fear between cliques that is generating conflict would abate and the members of the placement would learn to get along with one another better. The second area of social development is tolerance. The placement members should be acquainted with the concept of pluralism, that is, recognizing that there are different, conflicting ideas from different people that can coexist through mutual respect. An example of the lack of this trait is observed in cases when members get into an argument. Each member tries as much as possible to prove to the other that the other is wrong, and each is unwilling to make any concessions. It is important to develop in the placement members, the ability to recognize the value of the argument of others and to see that through reasonable debate and proper concessions, two arguments can reach an acceptable middle ground. On the level of personal development, there are also several points identified by the findings. First among these is that the placement members need to build a sense of life-direction. It was observed that many of the placement members do not participant because they feel that participation is pointless. The value of the education system is nonexistent within their perspectives and they believe that they are just wasting their time. Thus, what should be developed is the value of a good education. The placement members must be made to realize what opportunities they are giving up without a proper education. Secondly, diligence is another value that should be developed within the placement members. Most of the time, members try to seek the easiest way to accomplish the task, without considering that some tasks would take considerable effort to accomplish. While there is nothing wrong with trying to find shortcuts and the initiative of doing so is actually a positive characteristic, what should be developed in the placement group is the ability to realize when hard work is required by a task. These social and personal developmental needs should be addressed in order to help the members of the placement group function normally. Second Prompt In the project accomplished, four youths were asked to go to the local park where materials were provided for them for them to build a â€Å"rocket ship† that would contain an egg. The materials given were paper, scissors, cellotape, and the egg. Their objective was to make a contained for the egg such that when the container is launched (like a rocket ship) 25 yards high into the air with the egg contained in it, the egg would not break upon the ship’s impact on the ground. The objective therefore is to create a container that would allow the egg to survive being launched. In giving the youths the project, the facilitator presented the instructions clearly, so that the youths would understand exactly what was required for them to accomplish. The facilitator approached the topic with enthusiasm, and emphasized the â€Å"make-believe† side of the project by discussing matters about rocket ships before giving the activity. This created a deep sense of motivation among the group members which made them eager to begin working on the project. In order to help the youths become organized in working on the project, the facilitator suggested that they brainstormed first. That is, discussed individual ideas among one another so that they can synthesize the best way to accomplish the task. This work processes was very effective as seen from observing the youths at work. All of the four members were actively giving their opinions about how to go about the project. Based on the ideas that they were generating, they were slowly but surely constructing a solid plant that would later get the job done. However also during the observation, the theoretical perspectives of conflict was also playing out. The rejection of some suggestions from one member which were not well-received by another member created tension between two of the youths working on the project. The facilitator immediately made use of conflict pacifying techniques prevent the group from breaking down and the project from being left unfinished. This reinforced the earlier findings of the facilitator regarding the need for social development within the members of the placement group. The problem from a theoretical point of view is that they were highly resistant to conflicting viewpoints and see such occurrences immediately as acts of hostility that they need to counter with equal or greater hostility. Through making the members of the group see that their criticisms of each other suggestions can be utilized constructively, the tense members were pacified that the project continued. Based on a consensus among the group members, they resolved to construct the space ship by creating a hollow base filled with air. One of the members who knew how to make paper balloons created them from the material while the rest worked on the ship’s structure that would hold the egg. After they were done, they launched the ship with the egg in it and were successful at keeping the egg from breaking. What was observed by the facilitator in their success was that it strengthened their social bonds. When they saw that working together was successful, they applauded one another’s efforts and the two who had been previously antagonized against one another quickly settled their differences completely. Based on this observation, it is clear that the activity improved the youths capability to work together, to be more understanding of one another’s ideas, and to synthesize ideas in a manner that can get the task done right. What is recommended is that more activities such as the one accomplished be given to the members of the placement group. These activities can be used to convey actual learning objectives derived from the mainstream classroom. In this way, the youths would actually be learning not just about working together but about actual academic content through the activities that they perform with one another. Third Prompt There have been significant contributions of from different members of the placement. The placement experience has allowed members to become more aware about the value of education and has made members experience activities that enriched their social and personal development. The current policies in the educational system are effective as it is able to provide solutions to problems encountered in the classroom by sending problematic students to placements where they can be better acquainted with the learning process and be more ready to return to the mainstream classroom. Reference APA. (2000). The Diagnostic and Statistical Manual of Mental Health Disorders, Fourth Edition. American Psychiatric Publications.

Promoting effective communication Essay Example for Free

Promoting effective communication Essay Describe five factors you consider when promoting effective communication: (remember to describe is more than just identifying, this requires a sentence for each one) There are a number of factors to consider in making sure that I can promote effective communication. Statistics show that we only listen to 7% of what is verbally said, 38% the way they are said and 55% non-verbal i.e. our body language, eye contact, gestures. So it is not so much of what we say that is important but how it is said. Verbal communication: 1. Tone and Pitch I need to make sure that the way in what I say things i.e. the tone and pitch of my voice suits the conversation. I might need to raise my voice in a group of many children trying to get their attention when they playing games. Where as in a small group of children were we are doing some structured learning I would talk a bit quitter, or even reading a story I would use voices for the characters in a book, making stories more interesting and so hope to keep the children’s attention. 2. Jargon I would try and use appropriate language, for instance when I am talking to a child I need to keep things simpler so that they can understand the instructions or topic of discussion. I would also kneel down or sit at the child’s level, to make eye contact, and to be sure they understand me. But when I am talking to an adult, I should adjust and speak at the appropriate tone and pitch in not to simple terms as if they are a child otherwise it may come across patronising. Non-verbal communication: 3. Body Language, expressions and gestures My body language, facial expressions and hand gestures, needs to suit the situation or topic. For example I might give a handshake, smile and a wave to a child leaving the session. These are all friendly gestures, and I would hope to get an appropriate response like a wave and smile back. There would not necessarily been any verbal communication but we both understand that it is a friendly goodbye. However I am aware that some cultures certain gestures could be offensive. A r standing with folded arms can indicate you are closing yourself of not open to listen or want to take part in the conversations. This can portray a negative message and make others feel uncomfortable. 4. Eye Contact I also make a lot of eye contact as this engages with the person I am speaking to and keeps them and me focused on what is being said. If there is little eye contact or other distractions then you can notice that there is not 100% focus. 5. Listening I would always listen at the person talking to me as this shows that I am engaged in the conversations/discussion and can act upon anything that is asked of me. If I just nod in acknowledgement and not really listen I could miss important information. If for example a child ask to go to the toilet and I just nodded without really listening, they might wet themselves and feel embarrassed and in future not trust to ask or tell me something.

Case Of Location Choice For Existing Organisation Business Essay

Case Of Location Choice For Existing Organisation Business Essay for an organisation. One of the key features of a conversion process manufacturing system is the efficiency with which the products services are transferred to the customers.This fact will include the determination of where to place the plant or facility.The selection of location is a key-decision as large investment is made in building plant and machinery. It is not advisable or not possible to change the location very often. So an improper location of plant may lead to waste of all the investments made in building and machinery, equipment. Before a location for a plant is selected, long range forecasts should be made anticipating future needs of the company. The plant location should be based on the companys expansion plan and policy, diversification plan for the products, changing market conditions, the changing sources of raw materials and many other factors that influence the choice of the location decision. The purpose of the location study is to find an optimum location one th at will result in the greatest advantage to the organization. The need for selecting a suitable location arises because of three situations. When starting a new organisation, i.e., location choice for the first time. In case of existing organisation. In case of Global Location. In Case of Location Choice for the First Time or New Organisations Cost economies are always important while selecting a location for the first time, but should keep in mind the cost of long-term business/organisational objectives. The following are the factors to be considered while selecting the location for the new organisations: Identification of region: The organisational objectives along with the various long-term considerations about marketing, technology, internal organisational strengths and weaknesses, region specific resources and business environment, legal-governmental environment, social environment and geographical environment suggest a suitable region for locating the operations facility. Choice of a site within a region: Once the suitable region is identified, the next step is choosing the best site from an available set. Choice of a site is less dependent on the organisations long-term strategies. Evaluation of alternative sites for their tangible and intangible costs will resolve facilities-location problem. The problem of location of a site within the region can be approached with the following cost-oriented non-interactive model, i.e., dimensional analysis. Dimensional analysis: If all the costs were tangible and quantifiable, the comparison and selection of a site is easy. The location with the least cost is selected. In most of the cases intangible costs which are expressed in relative terms than in absolute terms. Their relative merits and demerits of sites can also be compared easily. Since both tangible and intangible costs need to be considered for a selection of a site, dimensional analysis is used. In Case of Location Choice for Existing Organisation In this case a manufacturing plant has to fit into a multi-plant operations strategy. That is, additional plant location in the same premises and elsewhere under following circumstances: Plant manufacturing distinct products. Manufacturing plant supplying to specific market area. Plant divided on the basis of the process or stages in manufacturing. Plants emphasizing flexibility. The different operations strategies under the above circumstances could be: Plants manufacturing distinct products: Each plant services the entire market area for the organization. This strategy is necessary where the needs of technological and resource inputs are specialized or distinctively different for the different product-lines.For example, a high quality precision product-line should not be located along with other product-line requiring little emphasis on precision. It may not be proper to have too many contradictions such as sophisticated and old equipment, highly skilled and semi-skilled personnel,delicates processes and those that could permit rough handlings, all under one roof and one set of managers. Such a setting leads to much confusion regarding the required emphasis and the management policies. Product specialization may be necessary in a highly competitive market. It may be necessary to exploit the special resources of a particular geographical area. The more decentralized these pairs are in terms of the management and in terms of their physical location, the better would be the planning and control and the utilization of the resources. Manufacturing plants supplying to a specific market area: Here, each plant manufactures almost all of the companys products. This type of strategy is useful where market proximity consideration dominates the resources and technology considerations. This strategy requires great deal of coordination from the corporate office. An extreme example of this strategy is that of soft drinks bottling plants. Plants divided on the basis of the process or stages in manufacturing: Each production process or stage of manufacturing may require distinctively different equipment capabilities, labour skills, technologies, and managerial policies and emphasis. Since the products of one plant feed into the other plant, this strategy requires much centralized coordination of the manufacturing activities from the corporate office that are expected to understand the various technological aspects of all the plants. Plants emphasizing flexibility: This requires much coordination between plants to meet the changing needs and at the same time ensure efficient use of the facilities and resources. Frequent changes in the long-term strategy in order to improve be efficiently temporarily, are not healthy for the organization. In any facility location problem the central question is: Is this a location at which the company can remain competitive for a long time?For an established organization in order to add on to the capacity, following are the ways: Expansion of the facilities at the existing site: This is acceptable when it does not violate the basic business and managerial outlines, i.e., philosophies, purposes, strategies and capabilities. For example, expansion should not compromise quality, delivery, or customer service. Relocation of the facilities (closing down the existing ones): This is a drastic step which can be called as Uprooting and Transplanting. Unless there are very compelling reasons, relocation is not done. The reasons will be either bringing radical changes in technology, resource availability or other destabilization. All these factors are applicable to service organizations, whose objectives, priorities and strategies may differ from those of hardcore manufacturing organizations. In Case of Global Location Because of globalisation, multinational corporations are setting up their organizations in India and Indian companies are extending their operations in other countries. In case of global locations there is scope for virtual proximity and virtual factory.Reasons for global location are as follows Tangible Reasons: The tangible reasons for setting up an operations facility abroad could be as follows: Reaching the customer: One obvious reason for locating a facility abroad is that of capturing a share of the market expanding worldwide. The phenomenal growth of the GDP of India is a big reason for the multinationals to have their operations facilities in our country. An important reason is that of providing service to the customer promptly and economically which is logistics-dependent. Therefore, cost and case of logistics is a reason for setting up manufacturing facilities abroad. By logistics set of activities closes the gap between production of goods/services and reaching of these intended goods/services to the customer to his satisfaction. Reaching the customer is thus the main objective. The tangible and intangible gains and costs depend upon the company defining for itself as to what that reaching means. The tangible costs could be the logistics related costs; the intangible costs may be the risk of operating is a foreign country. The tangible gains are the immediate gains; the intangible gains are an outcome of what the company defines the concepts of reaching and customer for itself. Intangible Reasons: The intangible reasons for considering setting up an operations facility abroad could be as follows: Customer-related Reasons With an operations facility in the foreign country, the firms customers may feel secure that the firm is more accessible. Accessibility is an important service quality determinant. The firm may be able to give a personal tough. (c) The firm may interact more intimately with its customers and may thus understand their requirements better. (d) It may also discover other potential customers in the foreign location. Organisational Learning-related Reasons (a) The firm can learn advanced technology. For example, it is possible that cutting-edge technologies can be learn by having operations in an technologically more advanced country. The firm can learn from advanced research laboratories/universities in that country. Such learning may help the entire product-line of the company. (b) The firm can learn from its customers abroad. A physical location there may be essential towards this goal. (c) It can also learn from its competitors operating in that country. For this reason, it may have to be physically present where the action is. (d) The firm may also learn from its suppliers abroad. If the firm has a manufacturing plant there, it will have intensive interaction with the suppliers in that country from whom there may be much to learn in terms of modern and appropriate technology, modern management methods, and new trends in business worldwide. Other Strategic Reasons (a) The firm by being physically present in the host country may gain some local boy kind of psychological advantage. The firm is no more a foreign company just sending its products across international borders. This may help the firm in lobbying with the government of that country and with the business associations in that country. The firm may avoid political risk by having operations in multiple countries. (c) By being in the foreign country, the firm can build alternative sources of supply. The firm could, thus, reduce its supply risks. d) The firm could hunt for human capital in different countries by having operations in those countries. Thus, the firm can gather the best of people from across the globe. (e) Foreign locations in addition to the domestic locations would lower the market risks for the firm. If one market goes slow the other may be doing well, thus lowering the overall risk. F ACTORS INFLUENCING FACILITY LOCATION Facility location is the process of determining a geographic site for a firms operations.Managers of both service and manufacturing organizations must weigh many factors when assessing the desirability of a particular site, including proximity to customers and suppliers, labour costs, and transportation costs. Location conditions are complex and each comprises a different characteristics of a tangible (i.e. Freight rates, production costs) and non-tangible (i.e. reliability, Frequency security, quality) nature. Location conditions are hard to measure. Tangible cost based factors such as wages and products costs can be quantified precisely into what makes locations better to compare. On the other hand non-tangible features, which refer to such characteristics as reliability, availability and security, can only be measured along an ordinal or even nominal scale. Other non-tangible features like the percentage of employees that are unionized can be measured as well. To sum this up non-tangible features are very important for business location decisions. It is appropriate to divide the factors, which influence the plant location or facility location on the basis of the nature of the organisation as: General locational factors, which include controllable and uncontrollable factors for all type of organisations. Specific locational factors, specifically required for manufacturing and service organisations. Location factors can be further divided into two categories.Dominant factors are those derived from competitive priorities (cost, quality, time, and flexibility) and have a particularly strong impact on sales or costs. Secondary factors also are important, but management may downplay or even ignore some of them if other factors are more important. General Locational Factors Following are the general factors required for location of plant in case of all types of organisations. CONTROLLABLE FACTORS Proximity to markets: Every company is expected to serve its customers by providing goods and services at the time needed and at reasonable price organizations may choose to locate facilities close to the market or away from the market depending upon the product. When the buyers for the product are concentrated, it is advisable to locate the facilities close to the market. Locating nearer to the market is preferred if The products are delicate and susceptible to spoilage. After sales services are promptly required very often. Transportation cost is high and increase the cost significantly. Shelf life of the product is low. Nearness to the market ensures a consistent supply of goods to customers and reduces the cost of transportation. Supply of raw material: It is essential for the organization to get raw material in right qualities and time in order to have an uninterrupted production. This factor becomes very important if the materials are perishable and cost of transportation is very high. General guidelines suggested by Yaseen regarding effects of raw materials on plant location are: When a single raw material is used without loss of weight, locate the plant at the raw material source, at the market or at any point in between. When weight loosing raw material is demanded, locate the plant at the raw material source. When raw material is universally available, locate close to the market area. If the raw materials are processed from variety of locations, the plant may be situated so as to minimize total transportation costs. Nearness to raw material is important in case of industries such as sugar, cement, jute and cotton textiles. Transportation facilities: Speedy transport facilities ensure timely supply of raw materials to the company and finished goods to the customers. The transport facility is a prerequisite for Facility Location and Layout the location of the plant. There are five basic modes of physical transportation, air, road, rail,water and pipeline. Goods that are mainly intended for exports demand a location near to the port or large airport. The choice of transport method and hence the location will depend on relative costs, convenience, and suitability. Thus transportation cost to value added is one of the criteria for plant location. Infrastructure availability: The basic infrastructure facilities like power, water and waste disposal, etc., become the prominent factors in deciding the location. Certain types of industries are power hungry e.g., aluminum and steel and they should be located close to the power station or location where uninterrupted power supply is assured throughout the year. The non-availability of power may become a survival problem for such industries. Process industries like paper, chemical, cement, etc., require continuous. Supply of water in large amount and good quality, and mineral content of water becomes an important factor. A waste disposal facility for process industries is an important factor, which influences the plant location. Labour and wages: The problem of securing adequate number of labour and with skills specific is a factor to be considered both at territorial as well as at community level during plant location. Importing labour is usually costly and involve administrative problem. The history of labour relations in a prospective community is to be studied. Prospective community is to be studied. Productivity of labour is also an important factor to be considered. Prevailing wage pattern, cost of living and industrial relation and bargaining power of the unions forms in important considerations. External economies of scale: External economies of scale can be described as urbanization and locational economies of scale. It refers to advantages of a company by setting up operations in a large city while the second one refers to the settling down among other companies of related Industries. In the case of urbanization economies, firms derive from locating in larger cities rather than in smaller ones in a search of having access to a large pool of labour, transport facilities, and as well to increase their markets for selling their products and have access to a much wider range of business services. Location economies of scale in the manufacturing sector have evolved over time and have mainly increased competition due to production facilities and lower production costs as a result of lower transportation and logistical costs. This led to manufacturing districts where many companies of related industries are located more or less in the same area. As large corporations have realize d that inventories and warehouses have become a major cost factor, they have tried reducing inventory costs by launching Just in Time production system (the so called Kanban System). This high efficient production system was one main factor in the Japanese car industry for being so successful. Just in time ensures to get spare parts from suppliers within just a few hours after ordering. To fulfill these criteria corporations have to be located in the same area increasing their market and service for large corporations. Capital: By looking at capital as a location condition, it is important to distinguish the physiology of fixed capital in buildings and equipment from financial capital. Fixed capital costs as building and construction costs vary from region to region. But on the other hand buildings can also be rented and existing plants can be expanded. Financial capital is highly mobile and does not very much influence decisions. For example, large Multinational Corporations such as Coca7Cola operate in many different countries and can raise capital where interest rates are lowest and conditions are most suitable. Capital becomes a main factor when it comes to venture capital. In that case young, fast growing (or not) high tech firms are concerned which usually have not many fixed assets. These firms particularly need access to financial capital and also skilled educated employees. UNCONTROLLABLE FACTORS Government policy: The policies of the state governments and local bodies concerning labour laws, building codes, safety, etc., are the factors that demand attention. In order to have a balanced regional growth of industries, both central and state governments in our country offer the package of incentives to entrepreneurs in particular locations. The incentive package may be in the form of exemption from a safes tax and excise duties for a specific period, soft loan from financial institutions, subsidy in electricity charges and investment subsidy. Some of these incentives may tempt to locate the plant to avail these facilities offered. Climatic conditions: The geology of the area needs to be considered together with climatic conditions (humidity, temperature). Climates greatly influence human efficiency and behaviour. Some industries require specific climatic conditions e.g., textile mill will require humidity. Supporting industries and services: Now a day the manufacturing organisation will not make all the components and parts by itself and it subcontracts the work to vendors. So, the source of supply of component parts will be the one of the factors that influences the location.The various services like communications, banking services professional consultancy services and other civil amenities services will play a vital role in selection of a location. Community and labour attitudes: Community attitude towards their work and towards the prospective industries can make or mar the industry. Community attitudes towards supporting trade union activities are important criteria. Facility location in specific location is not desirable even though all factors are favouring because of labour attitude towards management, which brings very often the strikes and lockouts. Community infrastructure and amenity: All manufacturing activities require access to a community infrastructure, most notably economic overhead capital, such as roads, railways, port facilities, power lines and service facilities and social overhead capital like schools, universities and hospitals. These factors are also needed to be considered by location decisions as infrastructure is enormously expensive to build and for most manufacturing activities the existing stock of infrastructure provides physical restrictions on location possibilities. Specific Locational Factors for Manufacturing Organisation DOMINANT FACTORS Factors dominating location decisions for new manufacturing plants can be broadly classified in six groups. They are listed in the order of their importance as follows. Favourable labour climate: A favorable labour climate may be the most important factor in location decisions for labour-intensive firms in industries such as textiles furniture and consumer electronics. Labour climate includes wage rates, training requirements attitudes toward work, worker productivity and union strength. Many executives consider weak unions or low probability of union organizing efforts as a distinct advantage. Proximity to markets: After determining where the demand for goods and services is greatest, management must select a location for the facility that will supply that demand. Locating near markets is particularly important when the final goods are bulky or heavy and outbound transportation rates are high. For example, manufacturers of products such as plastic pipe and heavy metals all emphasize proximity to their markets. Quality of life: Good schools, recreational facilities, cultural events, and an attractive lifestyle contribute to quality of life. This factor is relatively unimportant on its own, but it can make the difference in location decisions. Proximity to suppliers and resources: In many companies, plants supply parts to other facilities or rely on other facilities for management and staff support. These require frequent coordination and communication, which can become more difficult as distance increases. Utilities, taxes, and real estate costs: Other important factors that may emerge include utility costs (telephone, energy, and water), local and state taxes, financing incentives offered by local or state governments, relocation costs, and land costs. SECONDARY FACTORS There are some other factors needed to be considered, including room for expansion, construction costs, accessibility to multiple modes of transportation, the cost of shuffling people and materials between plants, competition from other firms for the workforce, community attitudes, and many others. For global operations, firms are emphasizing local employee skills and education and the local infrastructure. Specific Locational Factors for Service Organisation DOMINANT FACTORS The factors considered for manufacturers are also applied to service providers, with one important addition the impact of location on sales and customer satisfaction. Customers usually look about how close a service facility is, particularly if the process requires considerable customer contact. 72 Proximity to customers: Location is a key factor in determining how conveniently customers can carry on business with a firm. For example, few people would like to go to remotely located dry cleaner or supermarket if another is more convenient. Thus the influence of location on revenues tends to be the dominant factor. Transportation costs and proximity to markets :For warehousing and distribution operations, transportation costs and proximity to markets are extremely important. With a warehouse nearby, many firms can hold inventory closer to the customer, thus reducing delivery time and promoting sales. location of competitors : One complication in estimating the sales potential at different location is the impact of competitors.Management must not only consider the current location of competitors but also try to anticipate their reaction to the firms new location. Avoiding areas where competitors are already well established often pays. However, in some industries, such as new-car sales showrooms and fastfood chains, locating near competitors is actually advantageous. The strategy is to create a critical mass, whereby several competing firms clustered in one location attract more customers than the total number who would shop at the same stores at scattered locations. Recognizing this effect, some firms use a follow -the leader strategy when selecting new sites. SECONDARY FACTORS Retailers also must consider the level of retail activity, residential density, traffic flow, and site visibility. Retail activity in the area is important, as shoppers often decide on impulse to go shopping or to eat in a restaurant. Traffic flows and visibility are important because businesses customers arrive in cars. Visibility involves distance from the street and size of nearby buildings and signs. High residential density ensures night time and weekend business when the population in the area fits the firms competitive priorities and target market segment. BANKS: PUNJAB NATIONAL BANK http://www.metlife.co.in/grfx/PNB_Logo.jpg Branches(ATMs) in south delhi Andrews Ganj Sheikh Sarai Katwaria Sarai Chirag Delhi Saket New Friends Colony Malviya Nagar Kotla Alaknanda Hauz Khas Sarvodaya Enclave Yusuf Sarai Govind Puri   Kalkaji Jiya Sarai Dakshinpuri Extn Today banks are performing all kinds of banking transactions and providing various financial services in order to make life easier for people. Customers are demanding speed and convenience in banking transactions, high efficiency and confidence in their investments and financing services with convenient limits and reasonable cost. Banks consider the demographic, economic and social characteristics of the geographical regions in branch site selection in order to provide the best financial services in line with their customers demands. Banks usually prefer regions with comparative advantage in terms of demographic, economic and socio-cultural characteristics when they are making decisions about opening or closing a branch at a region. However, they are faced with the question of which factors are more effective on selection of branch site with regards to regions. The determination of variables influencing branch site selection for regions would provide bank managers with effective insights into the selection of the most appropriate sites for opening bank branches. The banking sector in india has targeted making financial services more geographically widespread and accessible by increasing the number of branches and staff. India has cities and regions with very diverse developmental levels and the geographical distribution of the banking sector also shows a variety depending on the differences between the developmental levels of cities. RESTAURANT: PIZZA HUT https://encrypted-tbn3.gstatic.com/images?q=tbn:ANd9GcSQSBl-iSS5IMggqyTvnOBOqlCvhFKoqp9XQfADwFFFZVyk0Vl9 https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhI3XOddb7viI4RPwLXlwoQyhTWBpss5w4v1nBxjz9tp_MAqB-PXjdrBhA08tVj8YV_TJLJsTCkkS7rD2Mjf-4w3NvsV3-Kkt5htvf39vgEEMQy_pAtve89Tt33XEL-W3_Yt5F1MvgU8oCb/s400/Pizza_Hut_Logo.jpg Outlets in south Delhi There are 10 outlets of Pizza hut in south delhi 2 outlets in Green park 1 outlet in Vasant Vihar Greater Kailash Vasant Kunj Malviya Nagar Lajpat Nagar Alaknanda Saket New Friends Colony Factors affecting location facility of a Pizza Hut Population Base   Are there enough people in the area to support your business? For example, is the restaurant location in the heart of a thriving downtown shopping district, or along a busy freeway? There needs to be enough people who live in the area, or pass through the area on a regular basis to keep you busy. To determine the population base of a particular area, you can do a site study. Most people looking at their first restaurant dont have enough money in their budget for a professional survey. A less expensive method to determine the population base of certain area is to use a circle graph, as well as asking the local chamber of commerce and town office for more information. Parking Will there be enough parking to accommodate all the seats in your new restaurant? Ideally, a new restaurant location should have its own parking lot. If that isnt an option, is there public parking near the restaurant location? Accessibility Theres a reason that major restaurant chains are often located near highway and freeway exits: It makes them accessible for customers. Motorists can reach the restaurant without fighting traffic or driving out of their way. Most successful restaurant locations (but not all) are easy to find. Visibility   This goes along with accessibility an dis very important for new restaurant locations. People have to know the restaurant is there. This is why property prices in downtown districts and developed strips are higher than other areas. They offer a level of visibility that can bring in a great deal of walk-in business. Real-estate-value The real estate value of your location may be trending upward or downward and it helps to know what to expect. Higher property costs may involve a higher rent payment, but they may indicate a customer base with more disposable income to spend eating at your restaurant. Its important to address all these elements when you sit down to draft your  business plan for a new restaurant, which you will need before applying for a loan. In addition, by understanding each of these elements, you can better choose the right location for your new restaurant RETAIL SHOP: RELIANCE FRESH https://encrypted-tbn1.gstatic.com/images?q=tbn:ANd9GcRxB9XgM4dReU5R2H327DAXmv0erka-GmEmUksYyde0bmbQqJpR https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjUW3uapO1s_jwkq5fOgrMj6ZMNYpXrm1gCEWETToVgsOqz2H0sS39FYfGE1-d7DZvVH3LrvI_8tAJM1w7VwGnhLG1gmfrL_3g_QgNdDgtSMxhLbefjQA4s8PwWI2mjscwW2yH2I6V1zLI/s1600/Reliance+fresh+logo..jpg Outlets in south Delhi Reliance fresh Arjun nagar Lado sarai Lajpat nagar Taimoor nagar Factors affecting facility location Location and Retail Strategy The selection of a location type must reinforce the retailers strategy. The location type decision needs to be consistent with the shopping behavior and size of its target market and the retailers positioning in its target market.  A critical factor affecting the location consumers select to visit is the shoppi

Age of Renassaince Essay -- essays research papers

The Renaissance, which began in Italy in the fourteenth century, was a period of great change in art, culture, and science. The word Renaissance means rebirth. Many of the greatest artists in history, such as Michelangelo and Leonardo da Vinci, lived during this period, but did not follow the trends of society. Great artist like Michelangelo and da Vinci began their own trends based on personal experience and beliefs. Renaissance's society was very different from feudal society of the Middle Ages. There are many contrasts in the ideals and values of the Renaissance and of the Middle Ages. The Middle Ages was a time of great suffering, including famine and wide spread disease. The Renaissance, however, was a revival of art, learning, and literature. The purpose of life was viewed differently during the Middle Ages and the Renaissance. During "The Age of Faith," or the Middle Ages, man's purpose was to serve God. Life was a journey. The life of highest value was the contemplative life, a life devoted to God. In sharp contrast, man's purpose during the Renaissance was to exercise virtue, or the excellence as a man. During the Renaissance, towns in southern Europe had grown greatly in size. The wealthy people who lived in Renaissance society had more leisure time and money than did those of the Middle Ages. This meant they could spend more time studying new ideas and had could afford to patronize the arts. During the Renaissance, people ...

Humans are a Cancer of the Earth Essay -- Argumentative Persuasive Arg

Humans are a Cancer of the Earth Earth has undeniably suffered a rapid deterioration in health over the past few centuries. The symptoms of her illness, including global warming, water pollution, and deforestation, are ever-increasing and cannot be ignored. Dr. William Hern believes he has discovered the culprit behind this malady: Homo ecophagus, a newly-coined label for the present day humans that are devouring the environment in cancer-like fashion (Dr. William Hern, p. 8). His diagnosis involves drawing parallels between a malignant neoplasm and humans. My immediate reaction after reading this thesis was to reject a proposal that so debased the human race and exacted such a harsh blow to every human's ego. Upon further consideration, however, Hern's reasoning becomes less blatantly offensive and more plausible. Although his argument and its correlating implications contain some contradictions, his overall points appear regrettably compelling and difficult to refute. By medical definition, a malignant neoplasm is diagnosed on the basis of four main qualities: unrestrained growth, consumption of surrounding tissues, spreading to satellite regions and de-differentiation of cells. According to Dr. Hern, the human population reflects each of these characteristics in some way. He anchors his argument by systematically linking each of these four cancer indicators to the effect of humans on their environment. A summary of his points include the following: 1) Unrestrained Growth: Over the past two thousand years, the entire human population has displayed J-shaped growth, a model that demonstrates no leveling of growth rate in the proximate future (Southwick, 159). Through estimates of agricultural and energy resource cons... ...ntel's argument against the invincibility of the tech fix is thus more persuasive than Hern's perspective on the matter. This weakness in Hern's argument, however, does not rob his argument of its validity. The value of Hern's thesis lies in its capacity to clarify an otherwise vague concept - the scope of human damage to Earth - to the identifiable destructive properties of cancer. If nothing else, such a stinging view of human beings serves as a sharp warning, a red flag to call our attention to our destructive methods. Â   REFERENCES: Hern, Dr. Warren. "Why Are There So Many of Us?" http://www.drhern.com/fulltext/why/paper.html Southwick, Charles H., Ch. 15 from "Global Ecology in Human Perspective" Oxford Univ. Press, 1996, pp. 159-182. Pimentel, David. "Impact of Population Growth on Food Supplies and Environment." http://www.dieoff.org/page57.htm