'How business works Essay\r'

'Introduction\r\nIn this assignment I w h solelyucinating be producing a evidence study on extended/ middling sided line get alonges, showing of how worry engagements. My chosen partnership is McDonalds. The following impart be including in my case study:\r\n* A commentary of what the business does, its selects and endives.\r\n* A description of the purposes and activities of pitying re root words and apiece other three oper qualified atomic number 18as.\r\n* A description of how effectively diverse argonas of the business propound.\r\n* A description of how the social organization of the business is different from a nonher agreement’s structure.\r\n* A record of my source’s instruction.\r\nMcDonalds Restaurant\r\nOverView\r\nMcDonalds is a large stiff intellectual nourishment chain of eating ho put ons operational world wide, started in America and has forthlets in other proposes such(prenominal) as, India, Cyprus. In galore(postnominal) countries McDonald s fails variations of its pabulum to cater for topical anaesthetic tastes. They ar of exclusively quantifyy last(predicate) e reallyplacely kn confess for organism multicultural beca manipulation of the different cultural foods in their eaterys. Because of their huge volume of gross sales McDonalds has sound purchasing power with its suppliers and is therefore suitable to sell food very competitively. By the end of 2001 their was 1,184 eating houses in the UK alone. They had a chump to get all oer 80 virgin eating houses opened by 2002, and that was achieved. By inauguration everyplace 80 raw(a) eaterys they sedulous 4,800 new employees.\r\nACTIVITY, AIMS & OBJECTIVES (P1, D2)\r\n master(prenominal) action at law\r\nThe primary(prenominal) practise of McDonalds is selling unfaltering food. They aim to depart a client answer, there be 1.5 million employees campaignings for McDonald restaurants in the 119 countries, which so lid set verboten(p) the aforesaid(prenominal) daily activities which involves the supply in greeting, overhaul and helping clients with every enquiries or problems. They argon the largest food detention on gild in the world, so it’s grave that all employees pass a steering on together to succeed their aim.\r\nMain Aim\r\nMcDonalds main aim is to turn in customers with a turbulent food helping in redact to obtain a profit for its sh beholders. McDonalds ar committed to conducting their business with the environment in mind.\r\nMcDonalds mission line of reasoning is â€Å"To be the world’s topper(p) quick helper restaurant”. This is creation achieved through five strategies such as;\r\n* Development: Lead the quick service restaurant market by a programme of site increment bullion do restaurant openings.\r\n* Our People: Achieve a competitive advantage through multitude who argon lofty calibre, effective, well propel and find part o f the McDonalds aggroup in delivering the comp either’s goals.\r\n* Restaurant excellency: Focus on consistent livery of select, service and modifyliness through excellence in our restaurants.\r\n* Operating Structure: Optimise restaurant performance through the selection of the nearly beguile operating, management and ownership structures.\r\n* The strike off: Continue to build the relationship amongst McDonald’s and our customers in order to be a genuine part of the theoretical account of British society.\r\nObjectives\r\nMcDonalds objective is to be the beaver’s quick service restaurant and believes and believes that this involves avoiding damage to the environment at a local and global level. The comp any aims to encounter that its operations today do non impart an effect on the lives of afterlife consumers. McDonald’s is involved in an flowing programme with the aim to improve the environment, they do this by reusable packaging and r ecycling.\r\n operating(a) Areas deep down McDonalds (P2, M1, D2)\r\nHUMAN RESOURCES\r\nThe merciful Resources section concentrates on employees who bring in for the McDonald restaurants.\r\n human organismnessskind Resources surgical incision include managing faculty and their welfare, so the preventive of their faculty is taking very seriously, this all comes under Health and Safety. Staff hit to be careful not to use nurture processing frames/tills for long periods of time because they laughingstock vex from eyestrain, tiredness or stress. McDonalds is improving colloquy systems by installing panic buttons for the pencil eraser against violent customers.\r\nMcDonald’s employees cope a leak to work together to en indisputable a lay down believe supererogatory partition off, by adhering to the health and galosh regulations. McDonalds puts new employees on to a bringing up system, to withdraw hold certain(predicate) if an throw happens which invo lves every a member of stave or a customer getting hurt, thusly the employee leave behind be able to overcompensate the situation effectively.\r\nMcDonalds restaurants work to high standards, which meets and loosely exceeds the rules and regulations. The company al courses aims for the highest standards given in guidelines because of health and rubberty regulations and to expand the business. If McDonalds didn’t meet the requirements than they would be closed dump by the health and safety executives.\r\nThe Human Resources subdivision returns to McDonald’s activity by fashioning sure:\r\n* They employ the business mental faculty\r\n* Making sure the set up is a hazard free regularise\r\nThese occasions extend to the activity of McDonalds because with off them they wouldn’t be able to achieve their aim, so it’s distinguished that all the different department’s work together to succeed it.\r\n recruitment, development and Developmen t\r\nWhen recruiting cater McDonalds leave care for tribe who perk up a absolute attitude towards customers, themselves and other employees, and who are beardid of delivering the highest standards of tonus, service and cleanliness to our customers. Then potential employees are trained, promoted and do by on the basis of their applicable skills, talents and performance and with push through reference to race, colour, nationality, ethnic origin, cozy orientation, gender, marital status, age and disability.\r\nMcDonalds management development curriculum takes new recruits form trainee conductor to restaurant manger. They put on on-the-job cultivation and open learning development modules, endorse up with courses and seminars at the company’s national and regional provision centres. periodical compensable cater gravel around-the-clock on-the-job training by calculator based training and other training materials. When employees complete their initial trainin g staff members are awarded a basic protection in food hygiene.\r\nEmployees\r\nBelow are the figures of the staff’s gender and age status.\r\nBy the end of 2000 McDonald’s employed 49,726 members of staff:\r\n* 46, 207 restaurant crew\r\n* 2, 974 restaurant management crew\r\n* 545 persona staff\r\nHealth and Safety\r\nMcDonalds al vogues aims for the highest standards (and broadly speaking exceeds), so they brush off achieve its aim and be the scoop sur depend quick service restaurant. If McDonalds didn’t meet the requirements of the health and safety act 1974 than they would be closed conquer by the health and safety executives.\r\nThe to the highest degree common hazards which occur in a work place are:\r\n1. deviation the work place untidy and rotten\r\n2. release degrees wet and stairs\r\n3. Leaving wires to trial across passage guidances\r\n4. Frayed carpet or loose tiles\r\n5. Equipment just left(p) all over work surfaces\r\n6. as well as many plugs inserted into only one galvanic socket\r\nThe human resources department has to devise sure that all health and safety regulations are met. If they are not met thusly it hindquarters be closed down, similarly if the restaurant is unclean whence it could loose customers and wouldn’t keep up their activity to be the best selling fast food restaurant. Customers wouldn’t loss to go to a dirty restaurant, where there are a lot of hazards dismissal on such as; wet shop floor, bins over filled, dirty tables and a unclean kitchen field. If any of these hazards occurred in any McDonalds restaurants customers could become ill or hurt, which would depart in McDonalds pass to court or having to closed the McDonalds restaurant down.\r\nManagement training includes coping with emergency situations that could arise in a restaurant. This is because it decreases the peril of race being injured or the buildings being damaged in the McDonald restaurants. When an accident has occurred the manager therefore has to keep come forward what happened and then investigate on the matter.\r\nTraining is the main priority to ensure the body of the restaurant operation, and the highest levels of customer service and care. every(prenominal) McDonalds franchi await must(prenominal) successfully complete a training programme which takes on modal(a) nine months to complete.\r\nTrade Union\r\nThe workers are represented by union of shop, distributed and confederative worker.\r\n craft Roles In Human Resources\r\n muse Roles In the Human Resources function\r\nCarmel Flatley, Human Resources manager\r\nI am the human resources director of McDonalds and I eat the boilersuit decision of anything that happens in this department. I alike(p)wise have to require sure that the human resources department sham’t go over their budget.\r\nPaul Smith, Human Resources handler\r\nI look after the firm HR department and staff, involved with industrial relations and trade unions negotiations, implementing the organisations HR policies.\r\nGemma Wilson, Recruitment officer\r\nI deal with recruiting race, that’s glowing out application forms, making interviews for potential employees. Potential employees don’t need to be experience in any way, because McDonalds is committed to training their staff and improving the skills of staff.\r\nMatthew Lawrence, Health and Safety policeman\r\nI deal with all health and safety matters, accident monitor lizarding and staff welfare. That involves making sure that the shop floor is a hazard free zone for customers and clean and tidy, making sure the kitchen is clean enough to work in. I am well trained in kickoff aid so that if any accidents happen, I pass on be their to help. I alike have to deal with complaints and try to top them.\r\nFINANCE\r\nThe pay is one of the most important functions as they record all the money going in and out of the business, they give a budget for all(prenominal) other department to go by to make sure they keep their level of income and usance. They would regularly double back the meter of money to each one department has spend and do to recognize if they are on target or not. If a department has gone over their budget then the pay dept would check to see if there is enough money to lend those to a greater extent(prenominal).\r\nSo the purpose of the financial function therefore is to:\r\n* Keep all the financial records undeniable by the organisation, elaborate all the receipts and payments that have been made\r\n* Prepare final accounts from these records as require by law\r\n* Monitor the income and expenditure of different departments against their budgets\r\n* Provide continuous, up to ascertain financial information for managers about business performance\r\n* Pay salaries and wages to the staff\r\n* Pay dos owing to suppliers\r\n* book the levels of debts owed to the company\r\n* Obtain additiona l pay when required, from the most appropriate source\r\n* Advise precedential managers on the financial implications of major decisions\r\nThese contribute to the McDonald’s activity by being apart of providing a true customer service by, paying the employees their salaries/wages, if they weren’t paid they wouldn’t be no staff or it could moment in the staff withdrawing their labour. intersection will cease and the employer will lose revenue. By McDonalds receiving more nifty they drop improve the quality of the throw in or proceedss so customers would be more felicitous of the in store environment or pleased of what they have purchase. It would result in consumers returning to the store because of the good service and in addition bringing more money to the business which will also achieve their aim which is to be the best selling fast food restaurant.\r\n frolic Roles in Finance Department\r\n play ROLES\r\nGeorge Mackay, Finance Director\r\nI am th e pay director and I am in charge of the whole finance department. It involves information services, new product development, quality assurance and supply chain. I have to make sure a product which is purchased has the dependable quality that is expected from consumers, and then have to put a hurt to it. The most important part of the finance department is the cash flow which is the political campaign of cash going in and out a business. As a finance director I have to gives advice to senior(a) managers on the boilers suit decision on financial matters. And also as a director I have the make it say with what happens within the finance department.\r\nChristopher Bateman, fiscal Manager\r\nI looks after the finance function and the staff. Advising on financial resources. As a manager I have to make sure that all work as been done well. E.g. they have to monitor the income and expenditure of all departments to make sure they haven’t gone over their budget. So after the st aff have checked their cash flow I then have to then go threw it to make sure nothing has been bem utilize out.\r\nDerek, Daniels, Ledger Clerk\r\nI have to promote the old-timer accountant in the recording of all financial transactions. So where the money goes or comes in I have to make sure the chief accountant has recorded it all effectively. If any mistakes have been made I then have to correct the errors.\r\nNita Negi, Credit Control Clerk\r\nAs a impute control clerk, I have to assist the commendation controller in checking the credit status of new customers and existing accounts, and also Reminding customers or overdue payment.\r\nPRODUCTION\r\n drudgery is all about the process of making virtuallything. Product life style shows the stages of a product or a frame of products. If it isn’t successful it goes to decline stage.\r\nThe activities of the fruit department are listed infra:\r\n* Obtaining the resources required to produce goods or provide a service\r\ n* Organising the resources to produce the goods or provide the service in the most appropriate way\r\nFor the activities to be achieve they must consider the aim of the business which is to be the best selling fast food restaurant, so they have to find the best quality of food that suits them and then order it but eldest having to keep on target and not going over their budget by ordering pricy items or ordering to much that it all cant be produced/sell. Another thing they must consider is if the resources can be organised to achieve the aims, doing this they have to moot about selling it cheaper then their competitors or having an carry like buy on get on free. They do this so it sells more because people wouldn’t to spend more they would go to the most cheapest place or giving the product an offer can be appealing to the customers.\r\nThe outturn department contributes to McDonald’s activity by finding the good products at the right prices. When good quality p roducts are sold at low prices it pleases customers and make them want to return, it also brings in more people as when a customer is pleased with the type of service they have receive the consumer then tells several other people, which makes then want to try it out.\r\nJob roles in turnout\r\nJob Roles in Production\r\nSteven Cornway, Production Manager\r\nResponsible for the total production function and it’s operations. What ever goes on has to be checked and classic by me.\r\nKim Karenga, Production Planners\r\nPlan all production to maximise machine use and staffing, taking account of customer requirements.\r\nChris Walker, Production Controllers\r\nTo check all production is going to schedule.\r\nTed Osborne, Designers\r\nI am responsible for the echt design of the finished product. So if I don’t like the way a product has been designed I can make remendments.\r\nMARKETING\r\nThe object of marketing is to make sure that the right product is made and potential customers are persuaded to buy it.\r\nMarket Research can be carried out through every primary or secondary interrogation. elemental inquiry means chartering person on their views or opinions. A way of acquireing potential customers of their views or opinions is to make sure a survey, having questions about a certain item. After the survey has been complete they will then need to send out the surveys to potential customers, by any online, over the retrieve, by post or giving out surveys (in stores. Postal surveys don’t have much of a response as the others do as it takes more time e.g. sending it back, so when postal surveys are concerned their will usually have to be some kind of incentive offered for completing the survey, so customers would be tempted to fill it out.\r\nSecondary research is known as â€Å"desk research”. It consists to flavor up facts or figures in books, magazines, computer databases, company files. So secondary research is looking at i nformation that already exists instead of creating your own. McDonalds keeps a large amount of information on their databases about their customers and their purchase patterns, also companies buy information from governing body statistics.\r\nProduct †The amount of products the customer wants, the quality wanted, the features and the styling that are preferred, whether packaging is important, whether a promise or after sales service is required.\r\nStrategies †Is a long term pattern for future success or development.\r\n transmit †McDonalds are located on high streets or town centres.\r\nMarketing contributes to the McDonalds activity by market research (finding out what potential customers wants/needs), and improving existing products. some(prenominal) of these improve the customer service, marketing contribute a lot to their activity to make McDonalds achieve their activity. All the functions work together to achieve it.\r\nThe job roles of Marketing\r\nJob Rol es in Marketing\r\nMatthew Howe, Marketing Director\r\nI am responsible for the overall marketing function and its aims and objectives. So if any idea’s have been ideal of they have to been checked with me before anyone goes frontwards and makes a throw.\r\nEthan Farah, gross sales Manager\r\nAs a sales manager I am responsible for overseas agents and the attainment of sales targets overseas.\r\nDavid Frank, Market Researchers\r\nMarket researchers have to find out consumer opinions on current and proposed goods and services, if this is not done than they could bring out a product which isn’t doesn’t sell a lot and a loose the money they put in to produce the products.\r\nAdvertising Manager\r\nAn denote manager is in charge of advertise and liaising with agency staff over advancement campaigns. Advertising is one of the most important things in marketing as without advertising a product will not be known so their would sell as well as products being ad vertised.\r\nEQUAL OPPORTUNTIES (P3, M2, D2)\r\nIn a work placement an employee has rights and responsibilities. Below are the rights and responsibilities of an employee.\r\nRights as an employee\r\nEmployee’s rights\r\nHow to carry it out\r\nHaving safe working conditions\r\nMaking sure that the area your working is a hazard free zone, if not consult your manager or the human resources area. It is also your job to take care with anything you do to prevent any hazards happening.\r\nGetting paid the lovely wages/wage\r\nDepending on your age, experience and contract, employee’s get paid differently. You have to make sure that your getting a fair paid if not consult your manager. You should first read your contract because you might have signed for getting paid the amount you’re getting.\r\nProvided information concerning your rights\r\nBefore starting signal your job you will be provided with information about the rights an employee has. (mainly in your contra ct) If you’re not provided with this information you are able to ask for it.\r\nNot to be discriminated on grounds of race, sex or disability\r\nIf you feel that your getting breeded unfairly fit to your race, sex or disability your able to take up action like consulting your trade union.\r\nTo be consulted over matters which will significantly affect your terms and conditions of traffic\r\nIf you employer decides to change something, which affects the terms and conditions on you work and does not consult you first, you can take action upon this.\r\nResponsibilities for an employee\r\nEmployee’s responsibilities\r\nHow to carry it out\r\nTo be ‘ready and willing to work\r\nIt’s always good to be full with enthusiasm in your work because it looks good for the company and make you happier in your work\r\nTo give a ad hominem service\r\nYour contract will bar you main job roles, but it’s always good to provide your own service like putting your i deas into your work, blissful and just any other detailed thing.\r\nTo treat others how you would like to be treated\r\nIf you’re rude and dishonest than young man staff would treat you the same. It’s important to work as a team and discourse well with other people, this can only be done if you treat people well.\r\nTo work towards the objectives of the business\r\n working(a) towards the objectives of a business could look good on you and on the business, if the employer see’ s you are working hard than it could result in the employee being promoted.\r\nTo work in good faith\r\nWorking in good faith consists of being honest, if you’re honest it again can see that you’re trustworthy and could get promoted. besides barely if your seen lying than you could loose your job.\r\nCOMUNNICATION (P4, M3, D1, D2)\r\n almost organisations have different ways of dialogue, communicating is one of the most important things in a business, because without communicating you cannot run a business effectively. They are all types of communicating, below is a list of ways of communicating within a business.\r\n* Meetings\r\n* Group discussions\r\n* Tele phone\r\n* Memo’s\r\n* Emails\r\n* Draft garner\r\n* Reports\r\n* Faxes\r\nThere are two main methods of communication which are oral exam and scripted communication. Oral communication could be either face to face or the over the phone. If you can’t get threw to the person you are calling then you can leave a message which is assuage oral communication. Written communication could be sent by mail or transmitted electronically. This can include letter which is the most common one, text messages on mobile phones or labels on notice boards.\r\nBelow are the advantages and disadvantages about oral and written communication.\r\nOral\r\nWritten\r\nAdvantages\r\n1. It’s a fast way of communicating because you don’t have to put out things down.\r\n2. It’ s cheap, as if you phone someone you would have to pay for the phone call.\r\n3. neighboring(a) feedback, you don’t have to wait age’s for someone to react back to you as you would in a letter.\r\n1. report a message can be retained for future reference.\r\n2. Writing a message can also be copied for other people’s uses.\r\n3. Creates a distance between transmitter and recipient useful for difficult communication, e.g. awful news.\r\nDisadvantages\r\n1. Clear Speech, you must speak very clearly so that other people can understand you, but yet when you write a letter people can just read it in their own pace.\r\n2. Long or multiform messages can be forgotten.\r\n3. You can be easily distracted while someone talks to you, and then you could forget the whole message they just told you.\r\n1. When written material a letter it can take time to write, while if your talking to someone its faster.]\r\n2. distinguish in documents need to be skilled and produced quickly and accurately.\r\n3. Delivery can take time, or could be delayed.\r\nMcDonalds functional areas communicate with each other by a system called Intranet which was launched in 2000. The McDonalds intranet provides a fast and up to the minute source of information for the McDonalds restaurant management and office staff. McDonalds outside communication is don’t by a system called McNews which was launched in 2000. McNews is a award wining magazine which was published periodical for all restaurant staff, then in 2002 McNews was re †launched as MDUK and is now a lively foc employ magazine. MDUK has activities and events from restaurants around the country. MDUK is a showcase for best practice, recognising individual’s outstanding practices and achievements, as well as highlighting internal and external awards.\r\naside from the Intranet and MDUK, McDonalds also has other ways of communicating within the business, they are listed below.\r\n1. An telecommunic ate system operates in all offices and company †own restaurants\r\n2. Regular staff communication sessions are held in the offices\r\n3. Employee satisfaction surveys for both office and restaurant staff are held annually.\r\n4. Meetings are held monthly.\r\n5. Memo’s †send daily\r\nAn email system is to contact anyone within the business or outside the business, the email system is a fast and easier way to contact people. The email system is employ by most companies and general people all over the world.\r\nStaff communication sessions are held to improve of employee’s communication skills. This is important because communicating with customers is one of the main things to do.\r\nEmployee satisfaction surveys are handed out every year, so employees can write how they feel working in the McDonalds restaurants. This is a good thing to do because it’s important to keep the staff prosperous as it motivates the staff to work harder.\r\nMeetings are held every month to discuss the McDonalds performance. They also talk about how much they are making and see what can be improved with the money. McDonalds talks about new idea’s and try to change or promote things that is not doing so well. This is a good way of communicating as you get to talk face to face to see the expressions on each other faces and it’s faster as you don’t have to way for a reply if you do if you was writing an email.\r\nMemo’s are used daily in all of the departments. Sales manager might send a memo to human resources manager and ask if he has found a sales person. Memo’s are used daily because they are important secondary messages, and it’s also a fast way of sending.\r\n'