Telecommunication Industry in Malaysia: Industry Analysis with Michael Porter's 5 Forces

The market for prompt wait ons in Malaysia is risquely competitive. former(prenominal) to the liberalisation of the telecoms industry in Malaysia, Telekom Malaysia had a virtual monopoly on telecommunications redevelopments in Malaysia. In recent years, the Government has see steps to introduce managed competition in the industry by awarding various telecommunications licences. To date, the Government has awarded eight mobile licences to operators in Malaysia. Maxis competitors in this segment are Celcom, Telekom Malaysia (through its TMTOUCH, Mobifon 018 and ATUR011 brands), DiGi and TIME. Maxis believes that the main competitive factors in the mobile services market are network coverage, service quality, pricing and brand. The two largest participants in Malaysias mobile market, Maxis and Celcom, are considered by many customers to their more extensive network coverage and high service quality. In addition, the introduction of equal access and the licensing of by-pass oper ators sustain further increased competition in the Malaysian telecommunications industry. Michael picture five forces are employd to analyze the attractiveness of the telecommunication industry. Michael porter Five ForcesEntry Barriera) Base put upGiven the rapid deployment of base home sites required to support network growth, Maxis has a significant consequent of base stations which have been installed. Meanwhile they are besides some pending submission to wait approval from the local anesthetic authorities.

This is the common practice among mobile operators in Malaysia given(p) the farseeing lead t ime generally required for the approvals. Th! e insufficiency of approvals and the presbyopic waiting time had resulted a high innovation barrier for new company. b) TechnologyThe types of technologies employed by Maxis include the GSM commonplace for its mobile network, operating in the 900MHz frequency band. Maxis mobile and unflinching networks use a mix of Synchronous digital hierarchy and Plesiochronous Digital Hierarchy microwave links for most of its transmission system systems. For its aggregate data network, If you want to get a well(p) essay, edict it on our website: OrderCustomPaper.com

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