Customer Driven Marketing

groceryplaceing Assessment Part 1 Using a rattling life example of a company outline the swallow a line components of a customer goaded selling system . flesh out how these components are utilised by your selected company in implementing a customer driven marketing strategy. With times changing, technology move on and globalisation, competition for line of products has never been greater. Businesses have started implementing customer driven marketing strategies. A customer driven marketing strategy focuses on 4 varied steps: 1. Segmentation - detachment of the market into different segments 2. Choosing a target market from the partition 3. Positioning - arrangement the product being offered or tell on in the minds of the selected target market 4. Differentiation - differentiating the product being offered or brand from its competitors Through these four steps businesses dirty dog litigate the questions : 1. What customers will we serve? 2. How c an we serve these customers best? 1. commercialise Segmentation: There are many different types of customers, products and necessarily that exist in the market. Market variance allows people to perceive which segments offer the best opportunities. By doing this it allows businesses to reach smaller segments of customers in effect and efficiently with products and services that meet their unique needs.

Markets can be segmented according by: * Geographic segmentation: this involves dividing the market by its physical location, whether it be a nations, regions, states, countries, cities or heretofore nei ghbourhoods. * Demographic segmentati! on : divides the market into groups based on variables much(prenominal) as age, gender, family size, family life cycle, income, occupation, education, religion, race, generation, and nationality. * Psychographic segmentation: divides buyers into different groups based on social class, lifestyle, or personality characteristics. * Behavioural segmentation: divides buyers into...If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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