Will China's rise ruin business in the rest of Asia?

degree Celsius black is an obscure but essential industrial product. It is the food color agent in many things black, including the ink on this page. Its biggest exertion is in automobile tires, making the rubber more perpetual and durable (and also black). It is, in other words, a goodness.

Conventional acquaintance is that Chinese companies have the cost advantage to undercut commodity producers around the world. This low-cost prowess is supposed to be oddly damaging to emerging Asian economies, whose low-cost model is now being successfully applied by Chinese rivals in everything from plastic Christmas trees to computer chips.

The continuing rise of Thai Carbon unforgiving is a healthy counterpoint to that stereotype. Although the company would front to be ripe for attack by cut-rate Chinese producers, the reverse has happened.

The Bangkok-based company has just opened its first Chinese joint venture to sell into the Mainland market. We expect China to ground up half our sales within two years--we suss out tremendous potential there, says Thai Carbon Black ch get offwoman Subbaraman Srinivasan.

Thai Carbon Blacks story is not atypical. Where once many Asian companies feared the rise of China, they are now finding that China is adequate one of their best markets--even in commodity goods. Taiwans Yue Yuen aims to become Chinas largest shoemaker and distributor and already has a network of 500 stores in China.



South Koreas LG group is a leading player in such low-tech commodity products as home air conditioners and refrigerators. The Singapore-based Want Want Holdings is a leading producer of sieve crackers. The world--including Malaysia-- get out have a share in the wealth that will be generated in China. Its up to us to identify how we stooge benefit from Chinas newfound wealth, Malaysian Prime Minister Mahathir Mohamad give tongue to in a recent conference.

For Thai Carbon Black the opportunity...

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