The Beer Industry

Introduction Beer is the worlds most widely conductd and credibly the oldest inebriant beverage. It is the third most popular drink oerall subsequently water and tea, and is commonly consumed by men and women in the match States. In many states, beer is readily available and is sold in multiple sell channels, including convenience stores. By establishing and foodstuffing a beer business due to high levels of petition at heart the country, this establishment roll in the hay introduce an adaptive substitution product that suffer attract diverse guests. San Diego County and Orange County are potential bell ringer market disciplines that share similarities in tribe size and would be a viable market for beer. California is the most populous and diverse state within the United States. It has high demand potential for the drink industry. consort to RAND California, in 2009 San Diego County had a population of 3,053,793 while the population in Orange Country was 3,026,7 86. lead demographic variables namely ethnicity, age, and income can be used to canvas these two geographicalal areas. This analysis provide evaluate the attractor of these two geographical areas and determine which area will be the most successful to sell beer in.

adjoin of progress on Demand for Beer Segmenting the population of San Diego County and Orange County in terms of Age is an important variable to consider. According to Mintel, consumers of age(p) 2124 dominate the beer industry as they consume the largest amount of beer over a 30 day period. plot of land this age assembly also dominates mos t areas of beverage alcohol, the visit pric! es and wide retail availability of beer compared to spirits and wine comprise these young adults oddly attractive to marketers (Mintel, 2011). About 245,886 people or 8.0% of the population in San Diego and 199,922 people or 6.6% of the population in Orange County untruth within the targeted age range of 2024 (RAND California, 2011). These geographic areas indicate a limited customer base to market the...If you want to get a extensive essay, order it on our website: OrderCustomPaper.com

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